# ♟️Request Strategy

Each project on MRC has a request strategy. Deciding who to send reviews to and when is totally up to you. We offer some options to help you request reviews at the right times, and to the customers who are likely to leave positive reviews.

**Trigger**

The trigger is used to start the process of sending the first request to email a customer. You can send it based on when they signed up to your service or after they were charged.

{% hint style="info" %}
Currently, a customer can only be automatically requested to leave a review from MRC once. But you can always press a button to initiate another request.
{% endhint %}

**Trigger Delay**&#x20;

How much time to wait to send the review request after a customer signs up or is charged.

**Trigger Limit**&#x20;

The limit will ensure only a certain number of requests will be sent each day or month.

**Reminder Count**&#x20;

The number of reminders to send to each customer. A reminder is sent if the customer has not clicked a rating in any email.

**Reminder Delay**&#x20;

The number of days to wait between reminders.

Subscription Condition Whether or not to send requests to customers with active subscriptions.

**Charge Conditions**&#x20;

Send requests to customers based on the number of charges, total charge amount, and average charge amount, in order to target high-value customers.


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